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ACTUALITE

What if it were you?

Agir pour le Cœur des Femmes' shock film has won three of the Prix Empreinte health communication awards organized by the Association des Agences Conseil en Communication Santé.

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A woman's day and its repeated, intense mental load, far too intense for her heart, calls out to us the absolute necessity of taking care of ourselves before it's too late. Conceived with the committed team at DDB Health Paris, headed by Alain Sivan, a trustee of Agir pour le Cœur des Femmes, the film is intended to be disruptive and disturbing. It won three Prix Empreinte de la création Santé from the Association des Agences Conseil en Communication Santé: Prix du public, Prix spécial du jury, Prix du Film créatif. This (re)exposure is an opportunity to disseminate it more widely! Let's take care of our family, but also ourselves, because if we're no longer here, who's going to take care of them? Every day, the lives of 200 women are cut short by cardiovascular disease. In 8 out of 10 cases, the onset of cardiovascular disease could be prevented by a healthy lifestyle and regular medical check-ups. That's what Agir pour le Cœur des Femmes is all about.

 

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Continue to communicate, we healthcare professionals and the general public, around the 3 "A's" of Agir pour le Coeur des Femmes to save even more lives in our territories.

Cardiovascular disease (CVD) has become the leading cause of death in women, with 200 deaths a day in France, six times more than breast cancer. It's a medical and social emergency in France, but also in Europe, with almost one woman in two suffering from CVD: 20% ischemic heart disease due to [...]

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Watch out for the cold!

When it's cold, don't go outside for a cigarette after a stressful meeting. Tobacco, cold and stress contract the blood vessels, multiplying the risk of heart attack. The number of cardiovascular accidents increases in winter. The heart beats faster when exposed to sub-zero temperatures. The heart's [...]

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Staying healthy longer

At 35, you're a smoker, you're stressed, you eat processed foods and you're desperately short of sleep... you may have a higher biological age than a 50-year-old who has adopted healthy habits all her life. According to a study presented this week at the American Heart Association meeting in [...]

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