Primrose

Primevère has been committed to raising women's awareness of cardiovascular risks for several years, and this year naturally joined forces with the Bus du Cœur to support their prevention initiatives in the field.

Primevère was created in 1988 in collaboration with the nutrition department of the Pasteur Institute in Lille, which is still with us today. Our range of vegetable fats is specially designed to help reduce cholesterol, a key marker of cardiovascular health.

This new initiative with Agir pour le Cœur des Femmes seemed an obvious choice, given our shared objectives of raising awareness and taking action on the major societal issue of cardiovascular risks: the 1st cause of death for women in France.

Since 2021, through our "Primevère, de tout cœur avec les femmes" campaign, we have been raising awareness and providing support with practical tools and advice on how to start assessing your heart health and adopting the right dietary reflexes.