A business school (Sup. de Co.) graduate, Alain Sivan is an advertiser by trade and by passion. From 1985 to 1993, he held successive positions for FCA (Publicis) as head of advertising, client director and sales director. He held the position of BCRC managing director from 1994 to 1997 and sales director at DDB Paris the following three years. After gaining expertise in consumer goods marketing in [...]